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Phygital Publishing

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20-10-2020
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The term “PHYGITAL” is a neologism. It declares a join between physical and digital. Originated from marketing, it describes campaigns that combine digital and non-digital activities. In our days, there are a lot of applications of the idea. 



In the publishing industry, we have some applications of phygitality. In my opinion, are sporadic tries to put some interesting content into a book or a magazine.

With our approach, we systemize the use of digital media and applications into books, magazines, booklets, etc. We have created a DIY method to enhance your documents. A document could be a book, magazine, flyer, teaching notes, anything. The publisher adds rich media and micro-applications in the pages. We call the addons interactions. There are many different interactions available to use, but the most interesting are Videos, slideshows, external links, communication tools, HTML notes, google maps, references to other documents. Furthermore, we are standing by our clients to develop any custom interaction for them. 

There is no limit to the number of embedded interactions. They are accessible both from the online and the hard-copy version. For the hard-copy, we provide a special QR-code. When the reader scans the QR, he takes access to interactions.

So, the phygital publishing method introduces an opportunity for the book industry. The publisher exploits the possibilities of the digital environment. 

But what is the impact of this method? Why a publisher has to use our technology? Here is the answer: Phygital Publishing creates a social network, which interacts with a corpus of content. 


Stay tuned to our stories. We will reveal the features and benefits of PUBBUH PHYGIdocs.


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